How to make the packaging of the hottest export co

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How to achieve scientific and reasonable packaging of export commodities

commodity packaging is the continuation of commodity production. Except for a few commodities that are difficult to package, unworthy of packaging or that are not necessary to be packaged at all and are packed naked or in bulk, the vast majority of commodities need to be properly packaged before they can enter the circulation and consumption fields. According to the different functions in the circulation process, packaging can be divided into transportation packaging and sales packaging:

transportation packaging is also called outer packaging, and its main function is to protect goods and prevent goods damage and shortage. Due to the complex transportation conditions in international trade, in order to ensure the safe arrival of goods, the transportation packaging of goods must be scientific and reasonable, and meet the following conditions: the input method is from simple sales to OEM

1 It is necessary to adapt to the characteristics of goods and prevent damage, deterioration, pollution and other losses of goods

2. It should meet the requirements of various transportation modes. For example, maritime packaging requires firmness, anti extrusion and anti-collision, railway transportation requires shockproof packaging, and air transportation requires light packaging, etc

3. It must comply with relevant national laws and regulations and customer requirements. For example, the U.S. government stipulates that all untreated Chinese wood packaged before use is not allowed to enter the country; Arab countries stipulate that the packaging of imported goods is prohibited from hexagonal star patterns. In addition, if the customer puts forward some specific requirements for packaging, it should be met according to needs and possibilities

4. It should be convenient for relevant personnel in all links to operate. This requires that the packaging design is reasonable, the packaging specification, weight and volume are appropriate, the packaging method is scientific, and the packaging label is clear, so as to meet the requirements of transportation packaging standardization

5. Appropriate packaging should be carried out to save packaging costs on the premise of ensuring solid packaging. The level of transportation cost is often directly related to the weight and volume of transportation packaging. Packaging costs directly affect the economic benefits of enterprises. Therefore, the selected packaging materials should be light, strong and appropriate

in international trade, there are many kinds of transportation packages. According to the packaging method, the transportation packaging includes single package and collective package. The former is to pack the goods in a single package as a piece counting unit in the transportation process, while the latter combines several single transport packages into a large package, commonly including containerized packages and containerized bags. According to different packaging shapes, transportation packaging can be divided into boxes, bags, bags, barrels, bundles and other packages with different shapes. According to different packaging materials, transportation packaging can be divided into paper, metal, wood, plastic, hemp products, bamboo, willow, grass products, glass products and ceramic products. According to the packaging texture, transportation packaging includes soft packaging, semi-rigid packaging and hard packaging. According to the degree of packaging, transportation packaging can be divided into full packaging and partial packaging. In international trade, what kind of transportation packaging should be used should be comprehensively considered according to the characteristics, shape, trade habits, natural conditions of the transportation route, mode of transportation and expenses of relevant expenses, and should be negotiated and specified in the contract, otherwise it is very easy to cause trade disputes

in order to ensure the smooth progress of loading and unloading, transportation, warehousing, inspection and handover, and ensure the timely, safe, rapid and accurate delivery of goods to the consignee, it is also necessary to write, imprint and brush various relevant marks on the transportation package for identification and reminder. The marks on transportation packages can be divided into transportation marks, indicative marks and warning marks according to their purposes. Transportation 3 marks, also known as shipping marks, are usually composed of geometric figures and some letters, numbers and simple words. The main contents include the name or code of the destination, the code of the consignee and its piece number and batch number. Some transportation marks also include origin, contract number, license number, volume and weight, which are agreed by the buyer and the seller according to the characteristics and specific requirements of the goods. At present, the internationally accepted transportation signs include the English abbreviation or abbreviation of the consignee or buyer's name, reference number (such as waybill number, order number or invoice number), destination and piece number. The so-called indicative signs are to remind people of matters needing attention in the process of loading, unloading, transportation and storage. Generally, they are marked on the package with simple and eye-catching graphics and words. What kind of indicative mark should be marked on the transportation package should be selected correctly according to the nature of the commodity. Warning signs are also known as dangerous goods signs. When explosives, inflammables, toxic substances, corrosive substances, oxidants, radioactive materials and other dangerous goods are installed in the transportation package, signs suitable for all kinds of dangerous goods must be marked on the transportation package to warn, so that the loading and unloading, transportation and storage personnel can take corresponding protective measures according to the characteristics of the goods

sales packaging, also known as inner packaging, is the packaging that directly contacts goods and directly meets consumers with goods entering retail outlets. In addition to the protective function, this kind of packaging plays a more important role in promotion. Beautiful modeling structure, decoration pictures and exquisite explanatory words will greatly strengthen the ability of foreign competition. In order to adapt the sales packaging to the needs of the international market, the following requirements should be reflected in the design and production of sales packaging:

1 The modeling structure of commodities should be suitable for display and sale

2. The text description should be clear and distinct to facilitate the identification of goods

3. The size of the package should be appropriate and easy to carry and use

4. The sales package should be as exquisite as possible and artistically attractive to improve the added value

sales packaging can adopt different packaging materials, modeling structures and styles, which should be determined according to the characteristics and shapes of commodities. Common sales packages include hanging packaging, such as hook, sling, hanging hole and other devices; Stackable packaging, such as cans and boxes; Portable packaging, such as a handle device attached to the package; Easy to open packages, such as cans; Spray packaging, suitable for fluid goods; Matching packaging, that is, goods of different specifications are packed in the same package; Gift packaging, using gorgeous expensive decoration; Reusable packaging, which can be used not only for sales, but also for storing other goods or for people to watch and admire. In addition to the style of the package, the sales package is generally accompanied by decoration pictures, which should not only be beautiful, artistic and attractive, highlight the characteristics of the goods, but also adapt to the national habits and hobbies of the countries concerned. Of course, there should be necessary written instructions on the sales package, such as trademark, product name, brand, place of origin, quantity, specification, composition and method of use. The words used must be concise and easy to understand. When necessary, Chinese and foreign languages can be used at the same time. At the same time, attention should be paid to the provisions of the relevant national label management. At present, in the retail market, the sales packages of goods are usually printed with bar codes. The so-called bar code (UPC or EAN) is a group of black-and-white parallel lines with different thickness intervals printed on the commodity package. High performance synthetic rubbers such as rare earth CIS polybutadiene rubber, ethylene propylene rubber, brominated butyl rubber and so on are equipped with digital marks. Through photoelectric scanning equipment, bar code can identify and judge the origin, manufacturer and attributes of relevant goods of the product, and can query the unit price of goods for payment settlement, which can serve customers more effectively and improve the efficiency of goods management. At present, bar codes have been widely used in developed countries, so if Chinese goods want to enter the international market, not only the quality and packaging of goods should meet the requirements of relevant international standards, but also the requirements of automatic scanning and settlement of foreign supermarkets. Otherwise, even famous and high-quality products can only be used as low-grade goods to enter cheap stores

in international trade, packaging conditions are often one of the terms of the sales contract, and good packaging is an important part of the performance of the contract. According to the laws of some countries, if the goods delivered by the seller are not packed according to the agreed conditions or the packaging of the goods is inconsistent with the industry customs, the buyer has the right to reject the goods. In addition, practical and beautiful packaging can increase the added value of goods, reflect the scientific and cultural level of exporting countries to a certain extent, and achieve the purpose of publicity and beautification of goods, attracting customers, and expanding sales. Therefore, no matter from which perspective, the packaging of goods cannot be taken lightly in international trade

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